{"id":1888,"date":"2022-03-14T20:32:40","date_gmt":"2022-03-15T01:32:40","guid":{"rendered":"https:\/\/sustainabledriftlessmag.com\/sdmunicdn\/?p=1888"},"modified":"2025-07-31T12:05:15","modified_gmt":"2025-07-31T17:05:15","slug":"sustainable-leader-walking-the-talk","status":"publish","type":"post","link":"https:\/\/sustainabledriftlessmag.com\/sdmunicdn\/sustainable-leader-walking-the-talk\/","title":{"rendered":"Sustainable Leader:\u00a0 Walking the Talk"},"content":{"rendered":"\r\n<p><strong><span style=\"font-size: 18pt;\">How Rand Atkinson hopes to inspire an environmental <i>Revolt<\/i><\/span><\/strong><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2051 size-full\" src=\"https:\/\/sustainabledriftlessmag.com\/sdmunicdn\/wp-content\/uploads\/2022\/03\/Rand-Atkinson-Turning-a-New-Page-and-a-New-Leaf-Pic-1.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/sustainabledriftlessmag.com\/sdmunicdn\/wp-content\/uploads\/2022\/03\/Rand-Atkinson-Turning-a-New-Page-and-a-New-Leaf-Pic-1.jpg 400w, https:\/\/sustainabledriftlessmag.com\/sdmunicdn\/wp-content\/uploads\/2022\/03\/Rand-Atkinson-Turning-a-New-Page-and-a-New-Leaf-Pic-1-300x300.jpg 300w, https:\/\/sustainabledriftlessmag.com\/sdmunicdn\/wp-content\/uploads\/2022\/03\/Rand-Atkinson-Turning-a-New-Page-and-a-New-Leaf-Pic-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>It can be hard to think about water at this time of the year. The air is dry and cold. The trees, grass, and plants have withered into brittle husks. And yet, we are still surrounded by water, piled up in drafts and banks of frozen crystal. In that same way, it can be hard to think about the natural world around us. Electronic devices and the internet make entertainment and knowledge so ridiculously convenient; it can easily draw our attention away from a world that we are still very much a part of.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-size: 14pt;\">For biologist, author, and educator, Rand Atkinson, he finds himself incapable of <i>not<\/i> focusing on the land we all draw life from. At a time when most of America is working over Zoom, Atkinson prefers to zoom on his bike and savor the simple tranquility of his cabin in the Northern woods of Wisconsin. He\u2019s seen a troubling slip in perspective over the past few decades. It inspired him to write <i>Revolt<\/i>, a collection of essays that detail humanity\u2019s relationship with nature, how it has becoming increasingly out-of-balance, and simple things that the common person can do in their everyday life to \u201cget back in step,\u201d a phrase coined by the celebrated conservationist, Aldo Leopold.\u00a0<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-size: 14pt;\">Indeed, it is getting back to nature that Atkinson believes is key. Laws meant to protect the land can only do so much. Atkinson states that we can\u2019t simply sit back and rely on the government\u2013each person\u2019s choices matter.\u00a0 In their own health, that of their community, legacy, and the world.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-size: 14pt;\">\u00a0This puts the impetus on humans to practice sound land ethics and be good stewards of the land we are part of, both globally and locally. Ethics are foundational to this paradigm shift in attitude that is needed for humankind to reimagine their relationship with mother earth. \u201cThe land was and still is treated like a crop, and that is shortsighted at best\u201d Atkinson remarks. How can we hope to undo the damage that we\u2019ve done if we continue to look at the world around us as a resource to be used, a commodity?<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-size: 14pt;\">Rethinking our relationship with nature is a nice exercise in philosophy, but action is needed to truly bring about change. In Atkinson\u2019s book, <i>Revolt<\/i>, he emphasizes that it is through individual effort in the everyday instances that a fundamental difference can be made.<strong> Are we willing to trim back our standard of living before we are forced to by the increasingly dire state of the natural world?\u00a0 Perhaps the better question is to actually understand what the standard of living we have aspired to is doing to us.<\/strong><\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-size: 14pt;\">Atkinson graduated from UW-Platteville with a bachelor\u2019s degree in zoology with fisheries emphasis. Although he has spent a great deal of his career working with aquaculture and sustainable food practice, he feels that the key to initiating a new wave of environmental consciousness is through education. As an undergrad, it was one of Atkinson\u2019s professors who convinced him to switch from pre-med to field biologist, and he never looked back. In fact, he spent time as a lecturer at his alma mater, conveying the same teachings that his professors had given to him.\u00a0<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-size: 14pt;\"><strong>It\u2019s this mentorship and passing of knowledge that Atkinson believes is critical to igniting the next generation\u2019s passion for preserving the planet.<\/strong> A proud tradition of conservational thought that was built in Wisconsin by Leopold has been passed from his students to his student\u2019s students, and so on.\u00a0<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-size: 14pt;\">Rand Atkinson aims to educate with his book, <i>Revolt<\/i>. It\u2019s a collection of 77 essays, covering a range of different topics, and inspired by Aldo Leopold\u2019s <i>Sand County Almanac<\/i>. The first portion of the book focuses on the seasons in Wisconsin, and the many different natural phenomena that one may encounter. The second portion looks at how we as humans have gotten away from our roots and living in tune with the land. The third and final portion focuses on simple and achievable actions that we can make as individuals to do our small, yet integral part in reversing the damage done to our planet. By turning a new page, he hopes that we can turn over a new leaf and get back in step with the land to which we belong.<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-size: 14pt;\"><i>\u2013Jonathon Howe<\/i><\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>How Rand Atkinson hopes to inspire an environmental Revolt &nbsp; It can be hard to think about water at this time of the year. The air is dry and cold. The trees, grass, and plants have withered into brittle husks. And yet, we are still surrounded by water, piled up<span class=\"more-link\"><a href=\"https:\/\/sustainabledriftlessmag.com\/sdmunicdn\/sustainable-leader-walking-the-talk\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":5,"featured_media":2050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["entry","author-steadm2","post-1888","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sustainable-businesses-leaders"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainable Leader:\u00a0 Walking the Talk - Sustainable Driftless Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainabledriftlessmag.com\/sdmunicdn\/sustainable-leader-walking-the-talk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable Leader:\u00a0 Walking the Talk - Sustainable Driftless Magazine\" \/>\n<meta property=\"og:description\" content=\"How Rand Atkinson hopes to inspire an environmental Revolt &nbsp; It can be hard to think about water at this time of the year. 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